Sunday, November 28, 2010

Most Important Contribution To Cancer-Focused Literature in Last 20 years


Breast Cancer, Taking Control By Prof. John Boyages

 By: Laura Mackie -  28 November 2010
Breast Cancer Taking Conrol By John Boyages
Breast Cancer Taking Conrol By John Boyages
We’ve teamed up with one of the worlds leading experts on Breast Cancer to offer 10 lucky readers the chance to win his latest book.
Originally from Australia, Professor Boyages has used his expertise to write the book which hit shelves earlier this month. It has now been billed as the single most important contribution to cancer-focussed literature in the last 20 years. It guides, informs and supports sufferers before, during and after treatment. It’s packed with information about the disease – from coping with the stress of diagnosis to the various treatments and post-treatment therapies on offer.
For a free preview of 75 of the 368 full colour pages, go to www.breastcancertaking.com.
The exclusive prize – worth £19.99 each – will teach you how to:
- Identify the 20 “Control Points”, important decisions or steps you must make to navigate the medical maze.
- Find and research the right treatment team for you.
- Identify the key questions to ask your treatment team.
- Identify the treatment choices for your breast and armpit.
- Understand when you really need chemotherapy, hormonal treatment, or “targeted” therapy.
- Prevent lymphedema and osteoporosis after treatments.
- Cope with menopause, sexuality, and fertility after treatment.
For your chance to win a copy, simply answer the following question:
Where is Professor John Boyages from?
Go to link.

Wednesday, November 24, 2010

TSA. SCANNERS. Explaining your mastectomy to the TSA agent

My Left Breast Put Fancy TSA Scanner to the Test

9 months ago
A funny thing happened to me at airport security this week: The full-body scanner appeared to detect my fake left breast.

After I sauntered sleepily through the regular scanner at Denver International Airport, the TSA guy motioned me into the clear, cylindrical, full-body scanner (aka, the Millimeter Wave). The woman there asked me to step on the yellow footprints and raise my arms above my head. She murmured into a headset to start the scan. There was a quick motion through the plexiglass. She asked me to turn, step on the green footprints and hold my arms straight out. Another scan.

She motioned me out of the scanner and asked me to wait for word from someone in some secret room somewhere, someone looking at a vision of my body sans jeans, cardigan, turtleneck, etc. Hmmm . . .

Then she said she needed to check something. And she began sweeping her hands around my left breast and rib cage.

This didn't bother me all that much; in fact it made me smile. For one thing, I don't really have any feeling in my left breast. That's because it doesn't exactly exist. For six years now, it's been a composition of part of my lat dorsi (mid-back muscle) and a skin graft from my back, supplemented by a sac of silicone. That, ladies and gentlemen, is the result of a mastectomy and reconstruction, which in turn is the result of breast cancer.

Since I've broached the subject of breast surgery, let me detour here to address any of you who might be thinking of elective enhancement. I totally understand the consternation that may result from being small-breasted. But are you really willing to have major surgery to alter this fluke -- or blessing? -- of Mother Nature? Really? General anesthetic? A breathing tube that'll leave your throat sore for days? Taking a month or so off from exercise and exertion to recover from surgery? Hoping you don't have rejection issues? Really? 

Back to the TSA. As the security screening woman felt me up, I mentioned to her that I have an implant, the result of mastectomy. She relayed the information to those unseen through her microphone. 

A few seconds later, she sent me on my way. And I tweeted and Facebooked about the experience. A friend in Tallahassee mentioned that friend of his had to lift his shirt to expose his colostomy bag to the TSA in Philadelphia. I'm happy I didn't have to expose anything to the scanning lady, and she should be too. Medical professionals I've met consider my surgical aftermath a work of art, but laypeople might be kind of weirded out by the oval skin graft and the way I can flex my breast (the lat dorsi still seems to work!). Then again, this is nothing compared to what my friend Diane goes through -- she has two rebuilt hips and two fake tatas, the latter courtesy of breast cancer.

Yet, the so-called Millimeter Wave isn't aiming to detect things like my fake left breast, according to Carrie Harmon, a TSA spokeswoman in Denver.

"It looks for metallic and non-metallic items under clothing," she says. "It could have been something else inside your body."

Except the only other things around my fake left breast were a cotton tank top and cotton turtleneck. Who needs underwires when there's so little to support?

"That's not a usual experience," Harmon says.

My plastic surgeon, Dr. Winfield Hartley, agrees.

"I know they have tightened security but you are the first patient I have heard from that has had a . . . search from images of a gel implant," Hartley said in an e-mail. "I expect we will see a lot more of this type of security until the image readers get used to seeing implants."

Frankly, I think it's a good thing that they're being careful about my left breast. It's probably only a matter of time until someone tries to be the first "boobie bomber." Because, really, shoes and underpants are so passe in the terror world these days.

The takeaway here is, if you have fake body parts, you should be prepared to explain them to the full-body screening folks at the TSA.

Meanwhile, I've got a great revenue idea for those folks. They could sell images from the body scanners to us after we gather up our belongings. It'd be sort of like those photos of us screaming on rollercoasters that theme parks offer up after the ride is over. Only it'd be weird X-ray-like images.

Really, it could be a money-maker for the feds. And it might cut down on the risk/fears of TSA employees going all rogue by selling our scans to, say, National Enquirer or some such. They could offer both digital and print images. Use them for your holiday cards, frame them for the office. I'd probably post mine on Facebook.

But that's just me. Think about it, TSA folks.

Monday, November 22, 2010

Breast cancer transforms a doctor in training to patient in an instant

Been There. Done That. I can remember the shock of my diagnosis and the strange sensation of becoming a patient after all those years as an oncology nurse clinician. I give back everyday helping women come to grips with their new reality and new normal.  Susan

in CANCER
by Jessica Tekla Les, MD
During my third year of medical school I was performing a routine breast exam, more for practice than anything else. I was trying the concentric-circles-around-the-nipple technique, one of several I’d been taught. About halfway through the right breast I found a lima-bean-sized lump, not far from the breastbone. I took liberties with this particular exam. I poked the lump, tried to move the lump, squished down on the lump.
I took such liberties because it was my own breast.
At the time, I responded clinically. I thought to myself, I am twenty-seven years old, with no family history and no risk factors. Nothing to worry about. I knew the likely diagnosis, a fibroadenoma or localized fibrocystic change, both common in my age group. I double-checked a textbook to be sure, then dismissed the lump from my mind.
A month later, shortly after my twenty-eighth birthday, my primary care doctor stumbled upon the lump during an annual physical–even though I hadn’t mentioned it to her. She agreed that the lump was tender and freely mobile, the opposite of what a cancer should feel like, but she ordered an ultrasound, just to be safe.
I thought, Really?
Then fear crept in.
Five long weeks later, my biopsy results confirmed breast cancer, catapulting me from doctor-in-training to patient in one nauseating instant. My breast surgeon delivered the news with honesty and tenderness, but I felt desperate to escape that house of bad news and go somewhere else, even if only to another clinical building for the MRI that she’d ordered to determine the cancer’s size.
I crossed the pavement and ducked out of the late summer twilight and into the imaging building’s fluorescently lit halls. But in this new building I found no relief. The receptionist stamped my name and medical-record number on a stack of consent forms, then handed them to me. Turning to find a seat, I ran smack up against the absurd side of my diagnosis: the garish waiting-room artwork on the walls.
As I waited for my name to be called, my sister and friends came to join me. Together we deliberated, then voted, on which painting was most hideous. There was no question: the abstract horses dancing amid lurid pastel brushstrokes.
Since it was a Friday night, the MRI technician had some trouble cajoling a radiology resident into coming downstairs to put an IV into me. Walking down the hall, the resident swaggered in his scrubs like an underwear model. But once holding the needle, he quivered.
After his third try at digging into my arm, I found enough courage to ask, “Can I put it in myself?”
I felt like a jerk, but I was desperate. I was also afraid that, if he continued, I would faint, which would have been even more embarrassing. I’d fainted once while on hospital rounds with a prominent internal medicine physician, who’d thereafter referred to me as “Swooning Suzie.”
The resident glanced up at me. Sweat dripped down his forehead and into his eyes.
“No, are you kidding? You’d pass out.”
On his fourth vein excavation, I did.
A bit later, still feeling woozy, I met the MRI machine–a new form of humiliation. Scrunching around belly-down on the table, my arms drawn back along my sides, I positioned each breast to fall through its individual peek hole. Then the technician put foam plugs in my ears to deafen the next forty-five minutes of CLANK…WHAP…WHEEP…
Even though I knew that the radiologist wouldn’t read the images while the machine was running, I imagined him sitting in the control deck, aghast at the huge blur of cancer on the monitor. To ease my mind, I tried counting backwards: “One hundred thousand four hundred and ninety-two…one hundred thousand four hundred and ninety-one…” and then doing multiplication problems: “Seventy-two times thirty-six equals…let’s see, six times two is twelve, so that’s two, carry the one…” Maybe I should have tried naming state capitals.
The gadolinium contrast shot through the IV and into my body–a refreshing jolt of coolness that offset the machine chamber’s warmth. I thought about the gadolinium circulating through my veins and arteries, then reaching my tissues; I imagined which cells were taking it up quickly and which were not, the cancerous separating from the benign on the MRI scan.
Finally the clanking stopped. I was birthed out of the MRI magnet headfirst and face-down. Through my earplugs I heard muffled footsteps, then the technician’s words:
“Okay, we’re done.”
My arms felt numb. I wasn’t sure how to raise myself out of the breast peek holes without them.
“We’re going to have to image your left breast later,” the technician continued. “We could only squeeze in your MRI for the affected side tonight.”
I unstuck my face from the mold and looked up at her, spittle plastered to my cheeks. Affected. Why couldn’t people just say what it was–cancer?
Lying on my belly with my head raised, trying to blink clarity into my eyes, I must have looked like a disoriented newborn seal surfacing for air for the first time. My awakening arms prickled on either side of my torso.
Standing between the control deck and me, the technician held a gown open as if she were hanging laundry on the line. I was supposed to get up now. By myself.
I maneuvered myself onto all fours. My bare breasts hung down, but at least they were shielded from the men in the control deck. I hadn’t done my radiology rotation yet: I worried that I might run into one of these men in the fall. Awkwardly, I rotated myself to a seated position.
The technician draped the gown over me and ushered me out the door. “They’ll contact you with the results.”
I was no longer one of “them,” the medical people.
Now I was a patient.
In a matter of hours, years of study aimed at carefully constructing myself as a fledgling near-doctor had crumbled away and left me bare. It was ironic: All along I had tried to identify with my patients, to imagine life in their shoes, but now, as a patient myself, I felt ill-prepared for the mounting sense of uncertainty and isolation.
I went back to the dressing room.
Once there, I saw that I’d stuffed my shoes and clothes haphazardly into the cubby, just as I would have done in the surgery locker room before going to an operation. But this was different. Instead of heading into the OR and waiting to be passed the suction wand, an exciting privilege, I would have to wait through an interminable weekend for my MRI results.
I wondered if I would ever hold a suction wand again.
Dressed, I trudged out to the waiting room. The pastel horses were still there, trying to dance out of the painting on the wall.
My friends looked first at the four Band-Aids on my forearm, then up at me for a silent moment.
Then they said, “Let’s get you out of here.”
Jessica Tekla Les is a family physician. This piece was originally published in Pulse — voices from the heart of medicine, and is reprinted with permission.

Thursday, November 18, 2010

Lymphedema Prominent in Early Breast Cancer Survivors

Lymphedema Prominent in Early Breast Cancer Survivors

Last Updated: November 18, 2010.


Risks appear higher in African-American women, those with higher education levels


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The incidence of breast cancer-related lymphedema is fairly high in early breast cancer survivors, and being African-American or more educated is related to a higher risk, according to research published in the November issue of the Archives of Surgery.

THURSDAY, Nov. 18 (HealthDay News) -- The incidence of breast cancer-related lymphedema (BCRL) is fairly high in early breast cancer survivors, and being African-American or more educated is related to a higher risk, according to research published in the November issue of the Archives of Surgery.
Marilyn L. Kwan, Ph.D., of Kaiser Permanente Northern California in Oakland, and colleagues followed 997 women with primary invasive breast cancer to establish the incidence of BCRL in early survivorship and determine possible demographic, lifestyle, and clinical factors that may be associated with development of BCRL.
The researchers found that 133 of the women (13.3 percent) had indications for BCRL and the mean time to diagnosis was 8.3 months. African-American race and higher education levels were associated with an increased risk, as was removal of at least one lymph node. Obesity at time of cancer diagnosis also suggested an elevated risk.
"Considering the functional and psychosocial effects of developing BCRL, instituting educational programs that include a detailed clinical profile of identified risk factors before surgery might lead to improved prevention and treatment of this debilitating condition," the authors conclude.
http://www.doctorslounge.com/index.php/news/pb/15755

Cancer Survivor Share Story of Perseverance

Ann and Clarence Cazalot at the Pink Tie Gala at the InterContinental Hotel Saturday March 6,2010. - Houston Chronicle
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Everyone has a story to tell and Ann Cazalot is no different.
But Cazalot recalls the time in her life when she had no answers. It all started in 2006 when the two-time breast cancer survivor received her diagnosis.
As she tries to recollect those painful memories, Cazalot admits she had no feelings.
“I don’t remember how I felt when I found out. I just remember the feeling I had upon finding the lumps.’ Cazalot recalled. “Then my life became a whirlwind of doctor appointments, trying to filter through the plethora of information we were given decisions to be made about surgeries, radiation, therapy, and chemotherapy.”
 “I was shocked,” Cazalot said. “I’m the classic do-everything-right type of person. Not that I thought that I was exempt from it, I just thought that if you did everything correctly, it would help you not go down that road.”
But the 61 year old said she took it all in stride. After doctors discovered a lump in her breast, Cazalot said her doctor ordered a biopsy.
“When I woke up from the surgery, I already knew in my mind – in my heart. I already knew,” Cazalot recalled. “I wasn’t shocked or surprised at that point. I was glad I was diagnosed and I could forward.”
Cazalot was diagnosed with myoephethelial carcinoma, a rare type of cancer. The problem with myoephethelial carcinoma is that unlike other more common types of breast cancer, there is no specific chemotherapy to treat it.
            “I had a mastectomy and reconstruction surgery,” Cazalot explained. “My doctors felt strongly that they had gotten all the cancer so there would be no need for further treatment. Ultimately it recurred.”
Months after going through mastectomy and reconstruction, in February 2007 Cazalot was yet again diagnosed with breast cancer.
            “After my mastectomy, my doctor said it was important to check regularly for bumps and it was during my weekly exam that I found the recurrence,” Cazalot said. “My doctor did a needle biopsy to determine if the bump was cancer.”
Once the cancer reoccurred, Cazalot said her doctors decided that radiation therapy was the top bet for a cure, and chemotherapy to cover the base treatment.
“My doctors felt that we could say we did all we could to fight the disease at that point.” Cazalot recalls.
In the following months, Cazalot fought against breast cancer and the effects of radiation and chemotherapy with the motivation from her grandchildren, children and husband.
             “They’re the loves of my life,” Cazalot said with a smile. “I can’t imagine not being a part of theirs.”
            Almost three years after fighting against cancer, Cazalot said her goal has been to ‘live out loud,’ a phrase from a Christian song.
            “I feel like I need to live my life purposefully, to have a voice to help find a cure for breast cancer,” Cazalot said full of pride. “I hope and dream that someday a cure will be found, that no woman young or old ever has to go through this ordeal.”
            Cazalot explained that after you have gone through surgery, chemotherapy and radiation, you realize how strong you are and what inner force helped you get through.
             “Do not give up. Have faith. Everyday will get better and hopefully you will come out victorious,” Cazalot advises other women going through breast cancer. “I think that this is the most rewarding part of being a breast cancer survivor, and helping other women.”

Wednesday, November 17, 2010

New Bandage Technology - Great Idea


New Bandages Change Color If Infections Arise

ScienceDaily (Nov. 16, 2010) — Wounds have to be regularly checked, to make sure any complications in the healing process are detected at an early stage. A new material will make it possible to check wounds without changing the dressing: If an infection arises, the material changes its color.
Whether a small cut with a fruit knife, a surgical wound or a major injury caused by a fall -- the body's defense and repair system leaps into action and tries to close the wound as quickly as possible. Small injuries usually heal within a few days, but a gaping wound will take longer to heal, and an infection can take hold even after several days. Dressings protect the site of the injury but to check the wound they have to be removed. This can be painful for the patient and moreover it risks giving germs the chance to enter and cause infection. Scientists at the Fraunhofer Research Institution for Modular Solid State Technologies EMFT in Munich have developed dressing materials and plasters which indicate pathological changes in the skin. If an infection is present, the color of the dressing changes from yellow to purple.
"We have developed an indicator dye which reacts to different pH values, and we have integrated it into a dressing and a plaster. Healthy skin and healed wounds usually show a pH value of below 5. If this value increases, it is shifting from the acid to the alkaline range, which indicates complications in the healing of the wound. If the pH value is between 6.5 und 8.5 an infection is frequently present and the indicator color strip turns purple," states Dr. Sabine Trupp, scientist at the EMFT, explaining the chemical reaction. In this way the intelligent dressing material makes it possible to regularly check wounds from the outside without disrupting the healing process.
Production of the color control strip posed a number of challenges for the research scientists as it had to meet several different requirements: "The dye has to remain chemically stable when bonded to the fibers of the dressing material or the plaster to ensure that it does not get into the wound. At the same time, the indicator must show a clear change in color and also react sensitively in the right pH range," says Trupp. The experts succeeded in meeting all these requirements. A prototype of the dressing has already been produced and initial tests have proved successful. The researchers are now thinking about how to develop their innovation further. There are plans to integrate optical sensor modules into the dressing to measure the pH value and indicate the results on a reader unit. This method would allow the value to be read off precisely, providing information about how the wound is healing.
How do we go from here? The next step will be to use the dressing in a hospital environment at the University of Regensburg's dermatology clinic. Dr. med. Philipp Babilas will be medical supervisor to the project: "Our studies of the pH value in acute as well as in chronic wounds have shown that it plays a key role in wound healing." At present Dr. Trupp and her team are looking for an industrial partner to produce the dressing commercially.
Editor's Note: This article is not intended to provide medical advice, diagnosis or treatment.

Tuesday, November 16, 2010

A Survivor Perspective

November 15, 2010

I’m a better person after surviving cancer

— As I turned 40 the fall of 1994, my friend Coni Wetz began to pressure me, “when are you having your mammogram?”

By spring, I succumbed to the nagging and that is the beginning of this story of survivorship.

They were tiny little silver spots. So tiny, scattered throughout the right breast.

Cancer they said. I couldn’t accept it for awhile. Coni seemed to believe them, so I began to read. I visited a surgeon who began to describe the choices. I tell everyone now that this is the hardest time.

Because I had no lump, lumpectomy was not an option. The surgeon recommended a right mastectomy with lymph node dissection. That means pulling out the lymph nodes under the arm and examining them for cancer. If the nodes have cancer then that’s not so good, if they don’t then that’s really good. It basically decides to some extent what other treatment you will have recommended and the number game you are rolling the dice in.

Despite the fact that insurance wouldn’t pay for the left breast, I went for a bilateral mastectomy with immediate reconstruction. That means they removed both breasts and I immediately began the process for receiving implants.

A local surgeon took lymph nodes out. Praise God they were all negative for cancer. Only time I really remember crying, when he told me the results. Relief will do that.

Here’s the funny part, turns out there was cancer in the left breast and the insurance company had to pay for it after all. Showed them, huh! Also was a moment of thanking God. It’s like you’re strapped into a roller coaster and you get to just hang on through the very low and the very high, all of it a scream.

So I kept reading; went to see the oncologist. He said I really didn’t need chemo. I said, Oh, yea, pre-menopausal with hormone dependent tumor, node negative women . . . clinical trials in England say do chemo. He said OK. The protocol was once a month or so for six months. Went back to the plastic surgeon for permanent implants. Another surgery.

Took about a year before I could not think about having cancer every day. My two older sons were wonderful. My oldest was 12 and my middle son 8. They cooked, they carried their baby brother. They were my reason for pushing on.

It’s been 16 years. I know I’m a better person for being a cancer survivor.

I want to know about you. How are you coping? Do you know someone going through or are you the survivor? What are your challenges? Like mine or different? What’s your story? Use this blog for therapy, use this blog to ventilate. Ask me questions, I might know or I will ask an expert. I didn’t have radiation, have you? Surviving cancer, particularly breast cancer but not necessarily, is like being asked to join a really exclusive club. You’re in, so take advantage.

Wren Stratton, former mayor of Muskogee, is a breast cancer survivor. Her blog located at wreninflight.com

Monday, November 15, 2010

About the Message of Pink

Think About Pink

A friend of mine’s 12-year-old daughter has taken to wearing a bracelet, one of those rubber, Lance Armstrong-style affairs, that says on it, “I ❤ Boobies.”
“Oh, yeah,” she said, vaguely, when questioned about it. “It’s for breast cancer.”
Really?
It’s hard to remember that, not so long ago, the phrase “breast cancer” was not something women spoke aloud, even among themselves. It wasn’t until the early 1970s, with the high-profile diagnoses of the former child star Shirley Temple Black, the first lady Betty Ford and Happy Rockefeller that the disease went public. A short time later, Betty Rollin, an NBC-TV correspondent, published the groundbreaking memoir “First You Cry.” Back then, her grief over losing her breast and the blow cancer dealt to her sex life was greeted with hostility by some critics and dismissed as frivolous. Mammography was just coming into use to detect early-stage tumors. The American Cancer Society was still resisting the idea of support groups for post-mastectomy patients. A woman like Rollin, some said, was supposed to be grateful that she qualified for a radical mastectomy, stuff a sock in her bra and get on with it.
Fast-forward to today, when, especially during October, everything from toilet paper to buckets of fried chicken to the chin straps of N.F.L. players look as if they have been steeped in Pepto. If the goal was “awareness,” that has surely been met — largely, you could argue, because corporations recognized that with virtually no effort (and often minimal monetary contribution), going pink made them a lot of green.
But a funny thing happened on the way to destigmatization. The experience of actual women with cancer, women like Rollin, Black, Ford and Rockefeller — women like me — got lost. Rather than truly breaking silences, acceptable narratives of coping emerged, each tied up with a pretty pink bow. There were the pink teddy bears that, as Barbara Ehrenreich observed, infantilized patients in a reassuringly feminine fashion. “Men diagnosed with prostate cancer do not receive gifts of Matchbox cars,” she wrote in her book “Bright-Sided.”
Alternatively, there are what Gayle Sulik, author of “Pink Ribbon Blues,” calls “She-roes” — rhymes with “heroes.” These aggressive warriors in heels kick cancer’s butt (and look fab doing it). Like the bear huggers, they say what people want to hear: that not only have they survived cancer, but the disease has made them better people and better women. She-roes, it goes without saying, do not contract late-stage disease, nor do they die.
That rubber bracelet is part of a newer, though related, trend: the sexualization of breast cancer. Hot breast cancer. Saucy breast cancer. Titillating breast cancer! The pain of “First You Cry” has been replaced by the celebration of “Crazy Sexy Cancer,” the title of a documentary about a woman “looking for a cure and finding her life.”
Sassy retail campaigns have sprung up everywhere, purporting to “support the cause.” There is Save the Ta-Tas (a line that includes T-shirts and a liquid soap called Boob Lube), Save Second Base, Project Boobies (the slogan on its T-shirts promoting self-exam reads, “I grab a feel so cancer can’t steal,” though the placement of its hot-pink handprints makes it virtually impossible for them to belong to the shirt’s wearer). There is the coy Save the Girls campaign, whose T-shirt I saw in the window of my local Y.M.C.A. And there is “I ❤ Boobies” itself, manufactured by an organization called Keep a Breast (get it?).
Sexy breast cancer tends to focus on the youth market, but beyond that, its agenda is, at best, mushy. The Keep a Breast Foundation, according to its Web site, aims to “help eradicate breast cancer by exposing young people to methods of prevention, early detection and support.” If only it were that simple. It also strives to make discussion of cancer “positive and upbeat.” Several other groups dedicate a (typically unspecified) portion of their profits to “educate” about self-exam, though there is little evidence of its efficacy. Or they erroneously tout mammography as “prevention.”
There’s no question that many women, myself included, experience breast cancer as an assault on our femininity. Feeling sexual in the wake of mastectomy,lumpectomy, radiation or chemo is a struggle, one that may or may not result in a new, deeper understanding of yourself. While Betty Rollin acknowledged such visceral feelings about breasts, she never reduced herself to them. And in the 1990s, the fashion model Matuschka’s notorious photo of her own mastectomy scar (published on the cover of this magazine) demanded that the viewer, like breast- cancer patients themselves, confront and even find beauty in the damage.
By contrast, today’s fetishizing of breasts comes at the expense of the bodies, hearts and minds attached to them. Forget Save the Ta-Tas: how about save the woman? How about “I ❤ My 72-Year-Old One-Boobied Granny?” After all, statistically, that’s whose “second base” is truly at risk.
Rather than being playful, which is what these campaigns are after, sexy cancer suppresses discussion of real cancer, rendering its sufferers — the ones whom all this is supposed to be for — invisible. It also reinforces the idea that breasts are the fundamental, defining aspect of femininity. My friend’s daughter may have been uncertain about what her bracelet “for breast cancer” meant, but I am betting she got that femininity equation loud and clear.
I hate to be a buzz kill, but breast cancer is just not sexy. It’s not ennobling. It’s not a feminine rite of passage. And, though it pains me to say it, it’s also not very much fun. I get that the irreverence is meant to combat crisis fatigue, the complacency brought on by the annual onslaught of pink, yet it similarly risks turning people cynical. By making consumers feel good without actually doing anything meaningful, it discourages understanding, undermining the search for better detection, safer treatments, causes and cures for a disease that still afflicts 250,000 women annually (and speaking of figures, the number who die has remained unchanged — hovering around 40,000 — for more than a decade).
As for me, I bear in mind the final statement that a college pal of mine who was dying of breast cancer (last October, in the midst of all that sexy pink) made to her younger brother. She was about to leave two young sons to grow up without a mother; her husband to muddle through without his wife. She could barely speak at the time, barely breathe. But when her brother leaned forward, she whispered two words in his ear: “This sucks.”
Peggy Orenstein is a contributing writer. Her book “Cinderella Ate My Daughter” will be published in February.